On November 22, Ahmad Jawad arrived at Phoenix Headquarters at the invitation of Phoenix Group. General Manager Jiang Feng of Phoenix Media received the guest.
Qi Jiangtao said that Pakistan is an important country along the “Belt and Road” and the Phoenix Group ’s overseas expansion strategy is centered on publishing. To understand a country, you must first understand its culture.
Ahmad Jawad spoke highly of the publishing strength of the Phoenix Group, and suggested that in the future, We could explore the possibility of setting up a model bookstore in the Pakistani capital Islamabad, focusing on displaying Chinese-themed English books, and cooperating to establish the Phoenix Bookshelf to create awareness on Chinese Culture, history & Skill sets.
From 22nd to 25th, Ahmad Jawad paid a close visit to various publishing units, including the Sioux News Agency, Suke Science Agency, Suji Education Agency, Sioux Agency, Sumi Group, Yilin Group, and Phoenix Vocational Education.
During the visit, Jawad focused on agricultural practical technology books of Jiangsu Phoenix Science and Technology Press, such as the “Vegetable Cultivation Demonstration Technology” series of books, traditional Chinese medicine books such as “Top Ten Classes of Traditional Chinese Medicine”, “cupping therapy”, etc. Chinese traditional culture books such as “The Great Wall of China” and so on.
At Jiangsu People’s Publishing House, Jawad expressed interest in themed books and traditional cultural books. At Jiangsu Phoenix Children and Children’s Publishing House, Ahmad Jawad proposed that in the future, the theme of “Commonwealth National Children’s Literature” could be used to cooperate with Su Shaoshe’s international drafting project to carry out extensive cooperation in the field of children’s literature.
During his visit to Phoenix Vocational Education, Jawad hoped to promote & bring Chinese vocational education to Pakistan. He said that China has given Pakistan a lot of assistance in construction projects, and the Pakistani side urgently lacks industrial worker skill who can learn & master Chinese technical skills. For industrial workers in Pakistan, the renewal of technical skills is the most important, but also the most lacking. The training of industrial workers is an important part of talent training, which is closely related to Pakistan’s economic construction. The Phoenix Group has the strength to do well in exchanges with Pakistani cultural knowledge and technology. Ahmed Jawad proposed that the “Pakistan Industrial Worker Training Plan” if written into the Pakistan Industrial Economic Report and included in the China-Pakistan Economic Corridor project to build a bridge for China-Pakistan knowledge cooperation.